Yes. Oh yes, it can. HTTPS sites currently hold 25% of Google searches. So what does that mean? It means that if a site is still in HTTP format, it’s going to take a back seat to the 25% of sites that are formatted HTTPS. By backseat, we mean pages two and up.
So what is the difference between HTTP and HTTPS? Glad you asked. HTTP, also known as Hypertext Transfer Protocol, is a method of moving data around. HTTPS is the same thing, but the S stands for Secure. That means that a website encrypted using an SSL (Secure Sockets Layer) Certificate is extremely hard to hack.
Security is extremely important, not only for websites that handle and retain sensitive material such as Social Security numbers or credit card information, but also because who wants their site hacked in the first place?
The moral of the story is: get the S and stay in the top 25%.
For more information or to learn how to switch to HTTPS, visit us at www.wingmanplanning.com